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Updated: Jul 8, 2020

Join me as I chat to Armin Wieland, Founder & Managing Director at V5 Digital of V5 Digital

Are you a small business owner wondering how (practically!) you can implement digital marketing for your product or service? I called on my friend and digital marketing heavy weight Armin Wieland, to answer some burning questions about going digital. True to form, Armin offered fantastic advice based on his years as experience.

Armin worked for many years in corporate digital marketing before launching his very own digital marketing agency – V5 Digital. This was a longtime dream of his, which was only amplified when he did his MBA at Stellenbosch recently. This, coupled with the fact that there were not a lot of digital agencies in Windhoek, made him realise he was onto a winning business idea. Two years ago, he turned his vision into a reality – and is now making waves in Namibia with a small agency with loads of heart. He is also really encouraged by the startup scene which is emerging in Namibia – full of young people with innovative ideas. The internet, he explains, is the great equalizer. So it no longer really matters whether you are – if you have a good internet connection and the same passion he has for digital – you are already half way there!

V5 Digital brings to life the possibilities of data driven decision making, on various digital marketing channels for the many brands they work on. Now more than ever, businesses seek out Armin and his team’s advice on how to market more effectively online. Whilst there is hardly ever a silver bullet solution to marketing (particularly in a time of crises) – Armin had some great tips on what you can do practically to uplevel online.

One of his first nuggets of advice is to keep marketing – to maintain top of mind awareness even if your sales are down – and that doesn’t have to mean spending loads of time or money on content. He suggests using any down time to review content you have created for your business and expand or adapt upon it – so repurposing it on other platforms or creating a blog post to tell people more about what it is that makes your business so special. Then he urges it’s time to look at an effective paid media strategy to support these key messages. He says that it’s important to promote the messages your customers need to see – but not rely entirely on social media networks. Armin suggests looking at your CRM data and how this can be utilized cleverly – for example for email marketing purposes.

He is also very optimistic about small businesses and emphasizes that they are perfectly poised to embrace digital transformation due to their agility – and the ability to roll out changes quickly – course correcting along the way.

Whilst most trend predictions for 2020 are probably out the window for now – the one trend which Armin believes will endure is automation! This can be as simple as ensuring your Facebook Messenger auto reply bot is set up correctly – or as advanced as you have an appetite for.

Tools which Armin swears by include Trello to work collaboratively with his team whilst working from home, link shorteners like (which Armin always suggests customizing to be more on brand!), Typeform for building forms easily and intuitively (there is a free version!) and the lead generation/marketing automation tool Sharpspring and finally Zapier - the “glue” that connects all your systems and automates messaging.

Armin’s pragmatic approach to digital marketing means that he is able to help clients enhance their presence online without creating unnecessary complexity – but rather focusing on brilliant basics and optimizing along the way.

If you would like to get in touch with V5 Digital, you can email: or check out the V5 Digital website here.

A big thanks once again to Armin to being such a great sport in agreeing to be my first interviewee! You can also connect with him on LinkedIn.

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Want to get started on YouTube but have no idea how? I break down some of my favourite tips and tricks in this blog post, with three of my videos on the topic to help you on you way.

I cover the tools I think are super helpful to use when getting started with YouTube. You can find them below too:

Wikipedia describes Google trends as "a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time."

TubeBuddy is a browser extension & mobile app which integrates directly into YouTube to help you run your channel with ease. It is free but has a premium option.

3. Green Screens (iMovie) / Aesthetic Packs

5. Screen Recording (QuickTime Player/iPhone/A-Z Recorder)

6. Canva (for thumbnails & channel art)

7. Quora (for promoting your channel)

8. YT Studio App (for monitoring your analytics)

I only discovered this app long after starting on YouTube and have found it SO helpful since downloading it. The Play Store explains the app makes it "faster and easier to manage your YouTube channels on the go. Check out your latest stats, respond to comments, upload custom video thumbnail images, schedule videos, and get notifications so you can stay connected and productive from anywhere."

9. Channels

These channels best explain YouTube Monetization (The Content Bug & Shelby Church)

My next video focuses on how to overcome common challenges when it comes to the YouTube platform - such as not having equipment or being fearful of what others may say. HOW TO: Start Your YouTube Channel ✨ 💕 | No fancy equipment & facing your fears

This video is for you if you feel completely overwhelmed at the thought of being on camera, let alone having to buy expensive equipment. I hope I can help you pursue your dream and assure you that you really do not need crazy amounts of equipment and starting small is better than stumbling over every hurdle which I feel was something I have battled with! Some of the questions I answer in this video include:

What equipment do I need?

What equipment do you use?

How to face your fears

How to make money on YouTube (it's tough!)


Whenever I need editing help, I head over to Peter McKinnon's channel - he is honestly so talented that he makes editing seem fun! Some of his favourite videos of mine include:


I absolutely love Shelby Church's content - she explains YouTube so clearly that its really easy to understand how Adsense works, and her other income streams which she uses to support herself:

My third video is all about editing on YouTube like a YouTuber! I use iMovie so have demonstrated many of the tips and tricks in iMovie but I tried to make them as broadly relevant as possible.

So if you looking for inspiration to make your YouTube videos just that little bit more exciting, this is well worth a watch - it includes some simple hacks from my personal favourite YouTubers.

Was this article helpful? Please let me know in the comments down below and if you have any questions I would love to try and help you!

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Explaining TikTok for beginners! Let's run through what it is, how people are making money from this newcomer on the social media scene, how people make money from it and some pro's and con's from a brand / marketing point of view. This module is not covered in the exam and more content is coming soon.

#TikTok#TikTokforBeginners#TikTokHowTo I am sure you have been intrigued by all the hype surrounding TikTok - what exactly is it? Why has there been so much hype around it recently? And what does this mean for marketers? The app has definitely raised a lot of eyebrows - and questions - thanks to its incredible popularity. With more than 800 million active users, it has established itself as THE app for Gen Z - but even us millenials want in on the action.


Active Users globally are climbing steeply, as can be seen by the below graph by Statista for Daily Active Users or DAU on iOS (Jan 2017 - March 2020).


Wondering what factors affect the performance of a video? As always, it is hard to accurately say what the algorithm takes into account however we believe the below will help your content stand out.

  • Engagement: this is the most obvious metric as it is one we recognise from other social media platforms. The more likes, comments, shares, and downloads a TikTok video receives, the better it performs. Word on the street is that the TikTok algorithm calculates good quality by a minimum of 1 like for every 10 views. If a video then receives 20% more likes in 1 day, TikTok shows it to even more people - and potentially causes it to go viral.

  • Hashtags: the seemingly random viewers that TikTok’s algorithm chooses to show the videos to, is not so random. The TikTok algorithm shows users new videos based on hashtags they’ve previously engaged with. That is why having a TikTok hashtag strategy can make or break your performance.

  • Short-form Content - Um, doh? Whilst this may seem obvious as the platform only allows up to 1 minutes of video. But the videos on the shorter end of that minute perform better (so cut to the chase it seems!)

  • Grabbing your attention and then KEEPING it: this factor is extra important precisely because the content is short. The first 3 seconds of a TikTok video should grab an audience’s attention and clearly indicate what the video will be about. Using text overlays helps. Attention spans are shorter than ever and scrolling down has never been easier. How much of a TikTok video is watched will act as an indicator of the level of quality.

  • Lighting & Audio (if original sound): It goes without saying that the video quality, in general, should be high - so investing in a good phone and a flexi-tripod is usually completely worth it. TikTokers also report that using the “G6” filter on the platform helps. Fact or fiction, we are not sure!


Did you know that just like Instagram, you actually have to change your account type in order to see analytics (they are not activated by default). Follow these simple steps to ensure you can track the performance of your content (it's completely free!)

  • Go to your Profile Settings and tap Manage My Account.

  • Tap Switch to Pro Account

  • Choose a category that best fits the type of content that is or will be featured on your account

  • Enter your phone number

  • Go back to the Settings menu and now you’ll be able to see an Analytics option


Believe it or not, people actually make a lot of money on TikTok! We breakdown the key ways you can profit from the platform:

1. Sponsorships & Brand Deals

If you have a large audience and are a good fit with a brand in terms of the content you share - it's possible to be sponsored by a company to promote their product and service. Although the figure of 250 000 fans is sometimes mentioned, as per the Instagram platform - there will be tiers of influencers e.g. nano, micro, high profile influencers - so the size of an influencer's audience need not be so huge (this will depend largely on the brand's objectives). When a brand is taking into account which influencers they would like to work with, they typically look at the following factors:

  • Engagement Rate

  • % of views from the For You Page

  • Average number of shares

  • Niche / Industry

  • Geolocation

2. Brokering Influencer Partnerships

If you are don't have the audience but have contacts who do - you could match them to brands for a small fee. TikTok is reported to have such a service but takes a large commission so there remains an opportunity for smaller agencies to 'sign' (officially or unofficially) certain TikTokers and land them brand deals for a portion of the deal.

3. TikTok Consulting

Given the very new nature of the platform, bigger companies are unlikely to barge head first into the platform without using a consultant or agency who knows more than them! If you can position yourself as a thought leader in this space, you may be able to help others navigate this novel landscape - and make some moolah doing it!

4. Hosting a live auction

Did you know that you can buy coins on the TikTok platform, and pay creators for their content or for a cause which they are supporting? Well, if someone has more than 1000 subscribers, they can go LIVE - giving you the opportunity to give money - virtually of course.

Bitcoin who?

5. Running Advertising on TikTok

TikTok's ad platform has loads of branded opportunities to take a look at!

  • TopView - A video first format that presents your brand on the best and unmissable placement of TikTok, capturing full user attention with sight, sound and narrative.

  • Brand Takeover - Immediately hook user attention with full-screen static or dynamic display, delivering strong visual impact for your brand.

  • In-Feed Ads - Tell your brand story like a TikTok creator by integrating video content into users' "For You" feed.

  • Branded Hashtag Challenge - A one-of-a-kind engagement format that taps into user passion for creation and expression. Delivering strong brand awareness with a level of engagement that goes far beyond a simple click.

  • Branded Effects - Dial up the fun with tailor-made sharable stickers, filters, and special effects. Unleash the potential of your creativity and watch its popularity grow.

  • COMING SOON - many news publications report that AR ad formats are coming soon - much like those we have come to know and love on Snapchat.

6. Cross Promoting your Platforms

Cross-promoting your promotions on your other platforms, e.g., if you make a good income from YouTube you can use your TikTok channel to bring people over to your YouTube channel

7. Building up TikTok accounts & selling them

Much like Instagram 'feature' accounts which do this to great success - you can sell on your following to someone who doesn't want to start from scratch.

Although this is by no means a perfect science, a number of companies have launched TikTok money calculators, such as this one by Influencer Marketing Hub.


Want to learn how to Renegade but not sure how? There are loads of slowed down How To videos on YouTube to help you nail your moves! We love the Learn How to Dance YouTube channel, but there are loads of other ones which will have you doing the Savage dance in no time!


This Seventeen article breaks down some pretty awesome apps to help you edit your TikToks better than Charli D'Amelio. So why not check out:

1. Jadu

For you page here you come! #fyp


You can measure the success of a TikTok campaign by taking into account the below metrics:

1. Total views of all User Generated Content/Videos

2. Total likes on all User Generated Content

3. Total comments across all videos

4. Average Engagement Rate across all videos 5. Total shared across all videos

6. Total hashtag reach

7. Number of replays of each song featured/promoted

8. Total of user-generated videos created under a specific hashtag

9. Total of videos created using a specific song


For You Page (#fyp)

The ‘For You’ feed can be found from the homepage and is the place where new videos are recommended to you based on the users, creators and videos you already like.


This is a feature that allows a creator to collaborate with another users video. You can only Duet with someone with the permission of the respective creator. Everyone has full control over who gets to perform duets with them on their videos.


Reactions is another fun function which allows users to respond to videos showing how they feel about it whether amazed, moved or entertained.

Convinced yet?

If you want me to make a part two of my TikTok video, please give it a thumbs up and consider subscribing to my platform. Any questions? Please pop them in the comments section so that I can try to answer you!

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