Explaining TikTok for beginners! Let's run through what it is, how people are making money from this newcomer on the social media scene, how people make money from it and some pro's and con's from a brand / marketing point of view. I am sure you have been intrigued by all the hype surrounding TikTok - what exactly is it? Why has there been so much hype around it recently? And what does this mean for marketers? The app has definitely raised a lot of eyebrows - and questions - thanks to its incredible popularity. With more than 800 million active users, it has established itself as THE app for Gen Z - but even us millenials want in on the action.