Module 2: Facebook Masterclass - Introduction to Facebook

Updated: May 19, 2020




Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 2 of 8.


Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam


 

INTRODUCTION: Introduction to the Facebook Masterclass


Facebook is no doubt the most dominant social network there is with more than 2 billion users world wide. One could even argue that it has surpassed "social media platform" status and instead become a media platform through which people access the web. Facebook's "Connect" Functionality means that users even login to other platforms using their Facebook credentials.


From a company perspective, it is expected that brand or service have a presence on Facebook - even more so than having a website! This is so that users can browse products, see open hours, read reviews or watch testimonials or demo videos before they buy from you.


We know that social media uses tend to offer up a great deal of information about themselves, and Facebook exemplifies this phenomenon. It knows everything about its users from basic demographic information (age, gender and location) to nuanced lists of likes and dislikes. This makes for highly targeted marketing which is almost eerie at times. Whilst only "de-identified" or "anonymized" data is available for marketing use, it is easy to understand why there are inherent privacy concerns on Facebook.


The platform is best known for the following functionality:


  • Its Newsfeed

  • The "Reaction button" and "liking"

  • Facebook Stories

  • Facebook Live

  • Facebook Blueprint

  • Facebook Insights

Facebook's global monthly active user base exceeded 2 billion people in the middle of 2017. As of the second quarter of 2018, Facebook had 2.23 billion monthly active users.

 

LET'S GET STARTED: What's this masterclass all about?



 

ROLE OF FACEBOOK: The Role of Facebook



 

FACEBOOK IN SA: Facebook in South Africa



 

FUNCTIONALITY: Facebook's Key Functionality



 

INSIGHTS & BLUEPRINT: Facebook Insights & Blueprint


Please check out the article I wrote about Facebook Blueprint training, which I speak about in this module here.


 

WHY FACEBOOK & BIDDING MODELS: Bidding Models & Why you would use Facebook Advertising

In this section we will learn about four of Facebook's bidding models and take a look at why you would use Facebook advertising. If you would like to be inspired in terms of Facebook ads which people run across placements, industry and objectives, check out this