Module 3: Instagram Masterclass - Instagram Introduction
Updated: May 11, 2020
Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 3 of 8.
Module 1 - Introduction to Social Media Marketing
Module 2 - Facebook Masterclass - Introduction to Facebook
Module 3 - Instagram Masterclass - Rock your Instagram
Module 4 - Twitter Masterclass - Taking Flight on Twitter
Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn
Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy
Module 7 - Measurement & Optimization Masterclass - Social Media Analytics
Module 8 - Exam
WELCOME: Welcome to the Instagram Masterclass
Instagram is one of the most diverse social media platforms out there, thanks to its broad functionality -
Instagram Stories (which disappear after 24 hours)
Highlights (which save stories indefinitely)
IGTV or Instagram TV
Geotagging for content discovery
It has also become well known for:
Conveying strong visual identities and aesthetics Perfectly curated feeds which rely on the user using a host of additional editing tools Influencer marketing A younger demographic than Facebook (millenials & gen Z)
It recently passed the 1 billion monthly active user (MAU) mark - meaning it is gaining ground on Facebook (which has more than 2 billion monthly active users).
Good luck with your Instagram Masterclass!
INTRODUCTION: Introduction to the Instagram Masterclass Video
ROLE OF INSTAGRAM: Role of the Instagram Platform
CONTENT CREATION BEST PRACTISE: Best Practise & Creating Content for Instagram
WATCH: OUR FAVOURITE APPS/SOFTWARE TO USE WITH INSTAGRAM STORIES
3. Cut Story
6. AZ Recorder
EDITING & POSTING: Editing for Instagram & Posting Best Practise
STORIES & IGTV: Successfully leveraging Stories & IGTV
This section of the masterclass is all about IGTV, Instagram Stories & becoming successful on Instagram.
HANDY TIP: If you want to read more about Instagram's latest updates, why not check out this blog post.
Want more inspiration for Instagram Stories? Why not download the following apps:
Want more information about IGTV? Check out this full guide.
PAID MEDIA: Instagram Paid Media Options