Megs Hollis
- Oct 28, 2019
- 3 min read

Module 3: Instagram Masterclass - Instagram Introduction

Updated: May 11, 2020

Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 3 of 8.

Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam

WELCOME: Welcome to the Instagram Masterclass

Instagram is one of the most diverse social media platforms out there, thanks to its broad functionality -

Instagram Stories (which disappear after 24 hours)
Highlights (which save stories indefinitely)
IGTV or Instagram TV
Hashtagging
Geotagging for content discovery

It has also become well known for:

Conveying strong visual identities and aesthetics Perfectly curated feeds which rely on the user using a host of additional editing tools Influencer marketing A younger demographic than Facebook (millenials & gen Z)

It recently passed the 1 billion monthly active user (MAU) mark - meaning it is gaining ground on Facebook (which has more than 2 billion monthly active users).