Module 5: LinkedIn Masterclass - LinkedIn Introduction & its Paid Media Options
Updated: May 11, 2020
Welcome to our free social marketing course! This is the first FREE, YouTube based social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 5 of 8.
Module 1 - Introduction to Social Media Marketing
Module 2 - Facebook Masterclass - Introduction to Facebook
Module 3 - Instagram Masterclass - Rock your Instagram
Module 4 - Twitter Masterclass - Taking Flight on Twitter
Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn
Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy
Module 7 - Measurement & Optimization Masterclass - Social Media Analytics
Module 8 - Exam
WELCOME: Welcome to the LinkedIn Masterclass
LinkedIn is a social networking site for business professionals. With over 562 million members worldwide, it is one of the most popular social networks in terms of active users. The website focuses on business connections and industry contacts for employers and working professionals, allowing companies to present themselves through online pages and for users to find job listings and to enhance their connectedness in their area of expertise.
We totally understand that personal branding can be tough, especially if you are an introvert, fearful of coming across pushy or just not a fan of self promotion. However there is a place for establishing yourself as the thought leader that you are! Sometimes you gotta channel your inner Oprah Winfrey and just go for it.
In need of some inspiration as you embark on your LinkedIn journey?
I love this article by Forbes:
10 Golden Rules of Personal Branding
And this handy article by the inspiring women over at Future Females:
How to optimise your LinkedIn Profile.
I'd love it if you connected with me on LinkedIn so we can encourage one another.
INTRODUCTION: Intro to the LinkedIn Masterclass Video
LET'S GET STARTED: What's this masterclass all about and the role of LinkedIn?
FUNCTIONALITY: LinkedIn Functionality
PAID MEDIA: LinkedIn's Paid Media Options
RESOURCES: LinkedIn Bonus Resources
FAQ's: LinkedIn FAQS
MASTERCLASS CONTENT (PDF Download)