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Module 6: Social Media Strategy Masterclass - Crafting a Social Media Strategy

Updated: May 11, 2020

Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 6 of 8.

Module 1 - Introduction to Social Media Marketing

Module 2 - Facebook Masterclass - Introduction to Facebook

Module 3 - Instagram Masterclass - Rock your Instagram

Module 4 - Twitter Masterclass - Taking Flight on Twitter

Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn

Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy

Module 7 - Measurement & Optimization Masterclass - Social Media Analytics

Module 8 - Exam


INTRODUCTION: Crafting a Social Media Strategy Masterclass Video

Creating a social media strategy sounds challenging, but we are here to break it down for you - step by step!

We now know that social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, has been replaced with, “how can our business grow with social media marketing?”.

A social media strategy should serve to answer what role the various social media platforms should play in marketing your brand or service. This means addressing:

  • What social media platforms are most appropriate for the brand

  • What role each platform will play

  • What success will look like for each platform

  • How to determine how successful your social media is


LET'S GET STARTED & STEP 1: What's this masterclass all about and how to conduct a social media audit

Assess your social media presence in comparison to that of your competitors and your industry, identify gaps and a top-line health score.


STEP 2: Develop a Social Media Strategy

We show you how to merge:

  • Your brand's best self

  • Your audience's mindset

  • Your cultural context

To help inform your social media strategy. And then develop a target persona to help you better understand, and create content for, your audience.


STEP 3: Execute a Social Media Strategy


STEP 4: Monitor & Tweak


FAQ's: Social Media Strategy FAQ's


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