Updated: May 11, 2020
Welcome to our free social marketing course! This is the first free social media marketing course in South Africa, designed to help anyone #dodigitalbetter . You're on Module 6 of 8.
Module 1 - Introduction to Social Media Marketing
Module 2 - Facebook Masterclass - Introduction to Facebook
Module 3 - Instagram Masterclass - Rock your Instagram
Module 4 - Twitter Masterclass - Taking Flight on Twitter
Module 5 - LinkedIn Masterclass - I Mean Business on LinkedIn
Module 6 - Social Media Strategy Masterclass - How to craft a social media strategy
Module 7 - Measurement & Optimization Masterclass - Social Media Analytics
Module 8 - Exam
INTRODUCTION: Crafting a Social Media Strategy Masterclass Video
Creating a social media strategy sounds challenging, but we are here to break it down for you - step by step!
We now know that social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, has been replaced with, “how can our business grow with social media marketing?”.
A social media strategy should serve to answer what role the various social media platforms should play in marketing your brand or service. This means addressing:
What social media platforms are most appropriate for the brand
What role each platform will play
What success will look like for each platform
How to determine how successful your social media is
LET'S GET STARTED & STEP 1: What's this masterclass all about and how to conduct a social media audit
Assess your social media presence in comparison to that of your competitors and your industry, identify gaps and a top-line health score.
STEP 2: Develop a Social Media Strategy
We show you how to merge:
Your brand's best self
Your audience's mindset
Your cultural context
To help inform your social media strategy. And then develop a target persona to help you better understand, and create content for, your audience.
STEP 3: Execute a Social Media Strategy
STEP 4: Monitor & Tweak