What is Whatsapp for Business? A Beginners Guide

Updated: May 11, 2020

What is Whatsapp for Business and how can it help your small business?


You may have heard about Whatsapp for Business, but wondered how exactly it differs from normal Whatsapp. In a nutshell, Whatsapp for Business was developed for small business owners who require additional functionality to help them run their communication more effectively on Whatsapp. It was initially launched on Android only but as of March 2019, is also available on iOS (Apple lovers rejoice!)

It has more advanced functionality than the Whatsapp we have come to known and love. The majority of the tools focus on helping small business owners to automate, sort and quickly respond to messages.




In order to help marketers understand the additional functionality which Whatsapp for Business has, D.O. Digital has created a YouTube video called Getting Started on Whatsapp for Business for anyone who would like an overview of exactly what Whatsapp for Business does. Getting confused between Whatsapp and Whatsapp for Business? We break down the differences in less than three minutes!


For anyone wanting a far more in depth explanation of the functionality, we have a longer video called Whatsapp for Business vs. Whatsapp which is a very comprehensive explanation of the two apps. Please note that this was released when Whatsapp for Business was Android only.



In the video, we explain the additional Whatsapp functionality called “Business Settings” which includes the following features:


- Profile Settings (Location, Opening times, website, email address)

- Statistics (Sent, delivered, read and received)

- Short Link (sharable shortlink which prepopulates a message to your business’ Whatsapp)

- Messaging Settings (allows you to set an away message, greeting message and quick replies)

- Labels (label your leads) e.g. "Prospective"; "Paid"; "Unpaid"

- Catalog (not shown in screenshots as this is a recent release)


These can be seen below:



PROFILE SETTINGS ON WHATSAPP FOR BUSINESS


The Whatsapp profile section allows you to set:

- Business Type/Industry (What kind of business you are)

- Location (where your business is)

- Open Hours

- Email Address

- Website URL


STATISTICS ON WHATSAPP FOR BUSINESS

In this section you can see how many messages were:

- Sent

- Delivered

- Read

- Received

SHORT LINK ON WHATSAPP FOR BUSINESS

Whatsapp's short link helps you to share the fact that your business is on Whatsapp for Business - e.g. on your website and on social media. It also prepopulates a message of your choice.

MESSAGING TOOLS

There are three kinds of messaging tools:


1. AWAY MESSAGES