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Are you ready to dive into the world of digital marketing but feel overwhelmed by the jargon and concepts? Look no further - we're here to guide you through the basics and equip you with the knowledge and skills to thrive in this dynamic space! ๐Ÿ“ฒโœจ


Introducing our comprehensive digital marketing landing page! Together, we will dissect the fundamentals of digital marketing, demystify the terminology, and explore the broad concepts that will empower you to feel confident in this ever-evolving landscape. ๐Ÿ’ก๐Ÿš€


What you'll learn: 


๐Ÿ” Understanding Target Markets with Personas: Gain insights into identifying and understanding your target audience through personas, allowing you to create tailored strategies that resonate with your ideal customers


๐Ÿ›ฃ๏ธ Customer Journey Mapping: Uncover the secrets of mapping the customer journey to create seamless and engaging experiences that guide your audience from awareness to conversion and beyond


๐Ÿ”Ž Search Engine Optimization (SEO): Master the art of optimizing your online presence to rank higher on search engine results pages, driving organic traffic and enhancing your brand visibility


๐Ÿ“ฑ Responsive Design: Embrace the mobile-first era by understanding responsive design principles, ensuring your website and digital assets adapt flawlessly to different devices and screen sizes


๐Ÿ’ป User Experience (UX): Learn how to craft exceptional user experiences that captivate and delight your audience, keeping them engaged and driving conversions


๐Ÿ“ Content Management Systems (CMS): Discover the power of content management systems and learn how to leverage them to create, manage, and optimize your digital content effectively


๐ŸŒ Google My Business: Unlock the potential of Google My Business, a powerful tool for local businesses to enhance their online visibility and attract new customers


๐Ÿ”ง Website Essentials & Tools: Unveil the key components and essential tools for building a successful website that represents your brand and drives results


๐Ÿ–‹๏ธ Digital Copywriting: Master the art of crafting compelling and persuasive digital copy that captures attention, tells your brand story, and drives engagement


๐Ÿ› ๏ธ Must-have Digital Marketing Toolkit: Explore a curated selection of essential digital marketing tools and resources that will elevate your strategies and boost your results


Are you ready to remove the overwhelm and #dodigitalbetter? Let's embark on this transformative journey together! ๐ŸŒŸ๐Ÿ“ฒ


Enroll now to unlock your digital marketing potential and join a community of passionate learners who are ready to thrive in the digital age!


See you on the path to digital marketing success! ๐Ÿš€โœจ

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By the end of this class, you will possess the knowledge and skills necessary to thrive in the ever-changing digital landscape and drive impressive results for your business.

bite-sized lessons โฐ

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  1. Welcome to the Class

  2. Your Project

  3. What is Digital Marketing?

  4. What does a Digital Marketing Manager do?

  5. Benefits of Digital Marketing

  6. Owned / Earned / Paid

  7. Digital Marketing Strategy

  8. How to conduct a SWOT Analysis

  9. Components of a Digital Marketing Strategy

  10. Google my Business Listing

  11. Important Web Concepts

  12. Introduction to Wix

  13. Basic Website Overview

  14. Wix CMS on Desktop

  15. Wix Mobile Optimizations

  16. Introduction to Google Analytics

  17. What is Content Marketing?

  18. Your New BFF: Canva

  19. Content Marketing, Social Media & Paid Media

  20. What is Responsive Design?

  21. What is Mobile Marketing?

  22. Mobile Marketing

  23. Email Marketing

  24. Batch like a Boss

  25. Must Have Digital Toolkit

  26. Acronyms You Need to Know

  27. Digital Marketing Trends in 2023

  28. The Evolution of Digital Marketing

  29. How to Make Money as a Digital Marketing Freelancer

  30. BONUS: Why I love my Job (Part 1)

  31. BONUS: Why I love my Job (Part 2)

  32. Thank You

Phone on Desk

course format ๐Ÿ–Œ

The course is taught using a combination of: 


  • Video Content 

  • Presentation Walkthroughs 

  • Downloadable PDF's 

  • Google Sheet Templates 

join the learning journey
 ๐ŸŽ‰ 10 000 students and counting! ๐ŸŽ‰

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